Business Development
Technical Guides
Online Marketing
Business Development
By working with many early stage startups, I was able to gain practical experience of the approaches and strategies that help a young company grow and build a solid foundation. Some of this knowledge I will share here.
See All Articles
Technical Guides
The engineering foundation on which a startup is built is very important. I deal with technical challenges in the field of online marketing every day: How do I set up tracking via the Google Tag Manager? What are UTM tags? E-Commerce Tracking … ec. I’ll share my knowledge about this topic on this blog.
See All ArticlesOnline Marketing
The best value proposition and a solid technical foundation are of little use without people knowing about it. I will share my knowledge on the most popular traction channels like: Google Ads, Facebook Ads, SEO ec. with you. Also on practical traction hacks – according to the motto: “do things that don’t scale”.
Practical knowledge with instructions
I have templated important content in practical guides.
This guide is available via Gumroad.
Founder Hacks Blog
Here you can find all contributions to the above mentioned topics: Marketing, Business Development
and for the technical implementation of e.g. website tracking and analyses
How to validate critical assumptions through MVP’s
At the beginning of every startup idea, there are many critical questions about the business model, the customers, the pain’s and gain’s, the potential solution and and and… Our job[…]
Read more
Campaign tracking with UTM Tags
How UTM Tags work In order to track campaigns accurately in Google Analytics, we need parameters that are passed in our dashboard. For this we use UTM Tags. UTM[…]
Read more
Google Analytics 2020 – Complete Setup Guide
Google Analytics Setup Guide Today we are looking at Google Analytics together. I would like to show you the most important functions of Google Analytics in a practical, short[…]
Read more