Campaign tracking with UTM Tags
How UTM Tags work In order to track campaigns accurately in Google Analytics, we need parameters that are passed in our dashboard. For this we use UTM Tags. UTM tags are endings at a link of a domain, e.g: https://mywebsite.com/?utm_source=FacebookAds&utm_medium=impressions&utm_campaign=MyTestCampaign Data is sent to Google Analytics via this ending and is therefore made measurable…
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