Tag: Campaign

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VALIDATE CRITICAL ASSUMPTIONS THROUGH MVP'S

How to validate critical assumptions through MVP’s

At the beginning of every startup idea, there are many critical questions about the business model, the customers, the pain’s and gain’s, the potential solution and and and… Our job as entrepreneurs is to validate these questions as quickly as possible in real field trials and to test critical assumptions. Traditional companies rely on expensive…
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Google Analytics UTM Tags Titelbild

Campaign tracking with UTM Tags

How UTM Tags work   In order to track campaigns accurately in Google Analytics, we need parameters that are passed in our dashboard. For this we use UTM Tags. UTM tags are endings at a link of a domain, e.g: https://mywebsite.com/?utm_source=FacebookAds&utm_medium=impressions&utm_campaign=MyTestCampaign Data is sent to Google Analytics via this ending and is therefore made measurable…
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