Tag: UTM Tag

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Google Analytics UTM Tags Titelbild

Campaign tracking with UTM Tags

How UTM Tags work   In order to track campaigns accurately in Google Analytics, we need parameters that are passed in our dashboard. For this we use UTM Tags. UTM tags are endings at a link of a domain, e.g: https://mywebsite.com/?utm_source=FacebookAds&utm_medium=impressions&utm_campaign=MyTestCampaign Data is sent to Google Analytics via this ending and is therefore made measurable…
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Complete Google Analytics Guide 2020, tracking, ga, tag manager

Google Analytics 2020 – Complete Setup Guide

Google Analytics Setup Guide   Today we are looking at Google Analytics together. I would like to show you the most important functions of Google Analytics in a practical, short guide. Now we will look at what you can use Analytics for and which metrics you should keep in mind at the beginning. WHY we…
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